Quick Guide to Shopify Share Split and Forecast For 2023

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This article will help those who are interested in Shopify shares and curious about its growth for 2023. In this article, we will discuss Shopify’s business model and give you a complete information guide about Shopify share split and further its stock forecast for 2023.

Shopify Share Split

(Image Source: istockphoto.com/ Illustration: wisenewsblog.com)

1. What is Shopify?

Shopify Inc. is an e-commerce platform that helps other small and medium-scale businesses to sell their products online. It is a Canadian-based company and its headquarters is situated in Ottawa, Ontario.

It is founded in 2006 by Tobias Lütke and He is CEO of Shopify from April 2008 to the present date.

Shopify went public in May 2015 and currently holds around 11% market shares and is one of the top 5 e-commerce technologies in 2021 in 15 years it reach revenue of  $4.6 billion.

2. What is Shopify’s Business Model?

One who has an interest in Shopify has the curiosity to know how Shopify earns. As we have already discussed that Shopify is one of the top 5 e-commerce companies but has a very different approach to the e-commerce business.

Amazon is an e-commerce platform to sell products but Shopify provides a platform for small and medium-sized business to open their store and sell their product through Shopify’s platform.

Shopify provides a simple user interface for seller and merchants who have no knowledge of coding and enable them to create their own professional-looking store and sell their product for a monthly subscription fee.

In simple words, we can also say that Shopify is an e-commerce website builder that provides all services from website hosting to product delivery for a business on a subscription basis.

In one line its business model is defined as Software as a service.


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How Shopify Makes Money?

Shopify is an E-commerce software-based business that earns money from different streams. Here we are going to discuss them one by one.

1. Subscription-Based Business.

The largest audience of Shopify is small and medium-sized business and serve them with its three subscription-based plan.

  • Basic Shopify Plan. It is a 14-day free trial subscription plan and after the free trial, it costs $29 a month.
  • Shopify Plan.  It is an intermediate subscription that costs $79 a Month.
  • Shopify Advanced. This subscription plan costs $299 a month.
  • Shopify Plus Plan. This plan aimed to provide service for the corporate customers that’s why it doesn’t appear on the subscription page. Its subscription amount is based on a case by case but it usually starts at $2,000 per month.

2. Merchant Solutions Bussiness.

Shopify charges fees to provide various additional services to merchants through its platform to enhance the customer experience. These services are:-

  • Shopify Payments.
  • Shopify Shipping.
  • Shopify Capital.
  • Shopify POS.

3. Why Did Shopify Shares Split?

To split or not split is the pure choice of the company.  Usually, companies do the splitting of shares to increase the participation of more investors to buy stocks and increase liquidity in the market. Generally, share splits do not affect a company’s valuation.

Approval for stock Shopify’s share split was given at a shareholder meeting on June 7,2022. Shopify split its share on a 10 to 1 basis on June 29, 2022. 

on June 28 2022 Shopify share was trading at $350.30 before closing. When the stock opened on June 29, it was trading at $34.40 per share after splitting.

4. Why Does Shopify Share Fall After Splitting?

The investor has seen a continued fall in the price of Shopify shares after splitting although the company has a strong business model. Many investors in the stock market believe the first wave of the COVID pandemic has a hard impact on all e-commerce companies including Shopify.

The company did splitting of shares during that period to increase liquidity but somehow investors lost trust in the shares.

Shopify Share Split
Shopify share’s price declined after split

(Image Source: Yahoo Finance)

5. What is The Future of Shopify for 2023?

Shopify is a popular e-commerce platform and the future of e-commerce businesses is bright. Although the COVID pandemic has made a dent in its share performance, Shopify has a robust model of direct-to-consumer (DTC) business.

The company is continuously expanding and increasing its reach. Many influencers believe that the future of Shopify is uncertain but we believe that if the overall economy will behave well and Shopify will definitely grow.

The company should have to focus on its product innovation to beat its competition.

6. Conclusion

Shopify is a good e-commerce company that has seen negative growth after its share split. But the real reason for this is not the change in its fundamentals but the COVID pandemic. The COVID-19 pandemic has had a bad impact on the business of all e-commerce companies. If the economy revives and inflation comes down in 2023, then it will have a direct effect on the buying habits of the consumer and the company can show fast growth.

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Read also: FTN Share | Invest to Get Fixed Income (Dividend Yield 15 % per year).

7. FAQs

1. Why Did Shopify Shares Split?

Split or not split is the pure choice of the company.  Usually, companies do the splitting of shares to increase the participation of more investors to buy stocks and increase liquidity in the market. Generally, share splits do not affect a company’s valuation.

2. What Was Shopify’s Stock Price Before The Split?

Shopify share was trading at $350.30 per share before splitting in June 2022.

3. How Many Times Did Shopify Split a Share?

Shopify has split its share four times since the company went public in 2015.

  • The first time the company split its stock was in April 2016 ( 2-for-1 split).
  • The second stock split was in September 2017 ( 2-for-1 split)
  • The third stock split was in August 2020 (3-for-1 stock split).
  • The most recent stock split was in June 2022 (10 for 1 stock split)

4. Is Shopify Share Split Good?

Shopify split its share more recently in June 2022.  Generally, the Splitting of shares doesn’t impact company valuation and Shopify did it to increase the participation of more investors to buy stocks and increase liquidity in the market. However, the Decision to split shares was made during the wave of the COVID pandemic, and due to the fear factor, investors lost trust in shares.

6. Does Shopify Have a Good Future?

Shopify is a popular e-commerce platform and the future of e-commerce businesses is bright. Although the COVID pandemic has made a dent in its share performance, Shopify has a robust model of direct-to-consumer (DTC) business.

7. Will Shopify Continue To Grow?

Shopify is a good e-commerce company that has seen negative growth after the Shopify share split. But the real reason for this is not the change in its fundamentals but the COVID pandemic. The COVID-19 pandemic has had a bad impact on the business of all e-commerce companies. If the economy revives and inflation comes down in 2023, then it will have a direct effect on the buying habits of the consumer and the company can show fast growth

8. What are Shopify’s Future Plans?

The e-commerce Industry is still a fast-growing industry and by 2026 it is expected to reach a market size of $8.1 trillion. Shopify is in a strong position to continue acquiring market share from this fast-growing market to drive future revenue growth despite increasing competition. Shopify is continuously working on its product innovation. It has appointed two new apt. COO having good experience in payment technology should help Shopify advance its payment solutions and penetration of offline retail through POS solutions.

9. Will Amazon Buy Shopify?

Yes, Amazon can if it wants. Amazon is a giant in the e-commerce business and has a history of the acquisition of small e-commerce businesses for expansion of its business. Shopify has a unique business model to target small and medium-scale merchants. But Shopify is also facing competition from other e-commerce platforms like BigCommerce and Squarespace.

10. Why are So Many People Leaving Shopify?

Shopify is a popular e-commerce plate form and its customer satisfaction rate is high however in this case its employee dissatisfaction rate is high. The reason behind it is that some employees feel Shopify puts so much focus on its growth due to their work-life balance has suffered as a result of the company’s culture.

11. Who is Shopify’s Biggest Competitor?

  • BigCommerce: is an Australian eCommerce company founded in Sydney in 2009.
  • Salesforce: Its headquarters is situated in  San Francisco, California, and offers cloud-based e-commerce software solutions.
  • Comchain: It is also a cloud-based e-commerce company offering a B2B2C Model.
  • commerce tools: It is also a cloud-based platform that works with APIs founded in Munich, Germany.

12. What is The Biggest Problem With Shopify?

Shopify is a great platform that offers services to small and medium-scale businesses and helps them to go online. But it charges a high transaction fee. It charges 2% for every transaction. Another big problem is that it doesn’t offer discounts for bulk purchases. The customer of the Shopify platform also feels the availability of fewer advertisements. Most of the time they have to pay to run ad campaigns.

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